Monthly Archives: January 2019

5 things to consider when hiring a marketing agency

Andrew Krauksts 05/01/2019

Here’s a common thread strong business leaders have in common: They don’t do it alone. Instead, they choose to have smart people around them. “The key for us, number one, has always been hiring very smart people.” — Bill Gates, Microsoft “It’s about hiring people smarter than you…then getting out of their way…so YOU can focus on the bigger vision.” — Richard Branson, Virgin Group “It doesn’t make sense to hire smart people and tell… 5 things to consider when hiring a marketing agency

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Outsource these 5 marketing tasks to make money and save time

Andrew Krauksts 04/01/2019

I remember when I first considered hiring someone, I was really nervous about it. Can I afford it? Will it be worth it? Is my business ready? Looking back now, I can say that the answers to those questions were all a resounding YES. If I could go back in time, I would have started outsourcing much, much earlier…because it would have helped me grow so much faster. I heard this great quote from James… Outsource these 5 marketing tasks to make money and save time

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How to write your Facebook ad copy (with examples!)

Andrew Krauksts 04/01/2019

Everybody seems to be focused on one thing when it comes to Facebook ads… The mechanics. Things like… How to create your ad. How to access the ad platform. Or complicated tech tasks like how to install a tracking pixel or make a custom audience or track your metrics. But the mechanics really aren’t that difficult, once you know what to do. (Just head to Google for tons of tutorials.) And they’re NOT what’s most… How to write your Facebook ad copy (with examples!)

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How to create your first profitable Facebook ads campaign

Andrew Krauksts 04/01/2019

Dirty words. Facebook advertising has its share of them. Maybe you’ve said some yourself — when you’ve thought, “Hey, my buddy Andrew built a multiple six-figure business and gets a steady stream of customers using Facebook ads. I see him hanging out on the beach in Newcastle and traveling and really seems to be enjoying his life. I should try it!” So you go into Facebook, write up an ad, design a cool-looking graphic, and set… How to create your first profitable Facebook ads campaign

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How to create high-value offers your customers will scramble over

Andrew Krauksts 03/01/2019

Are you a sucker for free samples? I know I am. I love the grocery store on free sample day. It’s like an extra treat to power me through the food shopping trip. There’s just one problem… I end up buying almost everything I taste. I walk into the grocery store not knowing how lacking my life is without Baja Fiesta Doritos. But after one bite of the sample, I know I’ll never host another… How to create high-value offers your customers will scramble over

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4 ways to turn Facebook leads into paying customers

Andrew Krauksts 03/01/2019

“Facebook leads are crap. They never turn into customers.” That’s one of the harshest complaints I get from business owners who start using Facebook to generate leads. Especially when people are used to getting referrals, they really struggle to turn their Facebook leads into paying customers. That’s because most business owners go straight in for the kill. They ask a new lead to work together right away. What they don’t realise is that, to your prospect,… 4 ways to turn Facebook leads into paying customers

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4 pieces of a sales funnel that makes big money

Andrew Krauksts 01/01/2019

Here’s something most Facebook marketers won’t tell you… Facebook ads don’t make you money. (At least no on their own.) Back in my early marketing days, I had a few clients who were spending thousands per month on Facebook ads but didn’t bring in a dollar of additional revenue. When I dug deeper to diagnose the problem, to figure out why they weren’t making any money, I discovered one common denominator that explained the lack… 4 pieces of a sales funnel that makes big money

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