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How to turn cold leads into paying clients…automatically!

Andrew Krauksts 28/12/2018

More leads. Cheaper leads. Lower competition. Those are the benefits of targeting prospects below the top level of The Buyer’s Pyramid.   Source: https://blog-chetholmes.com/2013/09/04/attracting-new-buyers/ In the first two blogs of this series, I explained how your market falls into five different layers (Part 1) and how to successfully attract leads from the bottom layers (Part 2). If you haven’t read those posts yet, take a minute to catch up now so you’ve got the foundation… How to turn cold leads into paying clients…automatically!

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Get 87% cheaper leads at the base of The Buyer’s Pyramid. Here’s how.

Andrew Krauksts 28/12/2018

We’ve been talking about The Buyer’s Pyramid and how most business owners are only reaching 3% of the market with their messaging.   Source: https://blog-chetholmes.com/2013/09/04/attracting-new-buyers/ That’s why modern marketing can be such a bloodbath. Think about it: Let’s say your market is about 10K people. That might sound pretty big…until you realize that most marketing is targeted at only 3% of that (or 300 people). Your market’s gone from 10K to 300 people. And because… Get 87% cheaper leads at the base of The Buyer’s Pyramid. Here’s how.

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Most only reach 3% of the market. Here’s where the other 97% is hiding.

Andrew Krauksts 27/12/2018

Okay, I’ll admit it: Modern marketing is flawed. When most business owners start marketing online, they basically pay a lot of money to get a few leads, maybe one or two of which turn into paying clients. What’s going wrong?! The problem isn’t that online marketing doesn’t work. The problem is that you’re not respecting The Buyer’s Pyramid. Unless you understand The Buyer’s Pyramid, your marketing message is likely only reaching 3% of the market.… Most only reach 3% of the market. Here’s where the other 97% is hiding.

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The secret ingredient for posts (and ads) your audience will love

Andrew Krauksts 27/12/2018

If I had a dime for every time someone told me “Facebook doesn’t work”… I’d be somewhere between Mark Zuckerberg and the Queen of England on the wealth scale. Okay, maybe the money wouldn’t add up that quickly. (They’re only dimes, after all.) But I wouldn’t go hungry, that’s for sure. Most business owners think that Facebook doesn’t work because they haven’t seen the results for themselves. They’ve: Put up some Facebook posts Maybe even… The secret ingredient for posts (and ads) your audience will love

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The right (and wrong) way to repeat Facebook content

Andrew Krauksts 27/12/2018

Is fresh always better? When it comes to social media content — and this might surprise you — the answer is a big fat NO. There are a few big myths out there when it comes to social media. Things like: You need to post 24/7 to get any traction Likes and follower count is what really matters Only celebrities can attract thousands of followers But the biggest one of all is this: You can… The right (and wrong) way to repeat Facebook content

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Don’t “try” Facebook marketing

Andrew Krauksts 10/12/2018

The other day, I decided I wanted a six-pack. (Abs, not beer.) Maybe it was the movie star Chris Hemsworth film I watched recently, but I just woke up and thought, “yep, I think the time’s right for me to rock some washboard abs.” So I did what any card-carrying gym newbie would do: Tried one single workout, expecting to see big results. I put on my best Under Armour workout gear. Did 200 crunches. And… Don’t “try” Facebook marketing

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How To Write A Follow-Up Email That Gets Results

Andrew Krauksts 28/11/2018

Do you like easy? Effective? How about affordable, scalable, and powerful? If you’re into those concepts… Then email marketing is the strategy for you. eMarketer says, “Email marketing is a double win for customer acquisition and retention”.  And according to Campaign Monitor, for every $1 spent on email marketing, $44 is made back in returns. I’m no mathematician.  But even I can calculate that’s a whopping 440% ROI! Not to mention, all you need to… How To Write A Follow-Up Email That Gets Results

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2018 Guide to Facebook Image Dimensions

Andrew Krauksts 06/11/2018

Have you ever made a chocolate cake? ….from memory? It’s tedious. You need to guesstimate the ratio of cocoa powder to flour. Google the difference between baking powder and baking soda (because who really knows?) Rack your brain to remember the healthy swap between applesauce and oil. You spend all this time and effort making a cake that, in the end, turns out…well, not so great, to be honest. There’s a lot of wisdom and… 2018 Guide to Facebook Image Dimensions

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How to write your Facebook ad copy (with examples!)

Andrew Krauksts 05/10/2018

Everybody seems to be focused on one thing when it comes to Facebook ads… The mechanics. Things like… How to create your ad. How to access the ad platform. How to install a tracking pixel or make a custom audience or track your metrics. But the mechanics really aren’t that difficult, once you know what to do.  And they’re NOT what’s most important. So what do successful Facebook ads have that unsuccessful ones don’t? Well, it… How to write your Facebook ad copy (with examples!)

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How Much Should You Spend To Acquire A New Client?

Andrew Krauksts 21/08/2018

Answer this question for me: Would you spend $2K to acquire a new client? Most business owners would answer that in one of three ways: Go with a gut feeling Look at what everyone else is doing Completely guess But that’s not how I’d answer it…and neither would the most successful people in your industry. We’d look to something else entirely. Numbers. As a business owner, knowing your numbers is the most important thing you… How Much Should You Spend To Acquire A New Client?

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